Exploring the intersection of technology and customer experience — with a curiosity for what’s next.

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HI THERE. I’M JOHN!

I write and share my thoughts on technology, the experiences it enables and my thoughts on the future!

WRITING THAT’LL MAKE YA THINK!

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The Importance of Positioning in the Age of GenAI Search Result Summaries
The Importance of Positioning in the Age of GenAI Search Result Summaries

What if search behaviors shifted and organic traffic dried up as GenAI summaries take over search results? Positioning, one of the 4 Ps of marketing, is where to focus your efforts. Here’s what I’ve been thinking.